November 16th - Beaujolais Nouveau Day

It's Beaujolais Nouveau time!

Beaujolais Nouveau, known for its youthful fresh and fruity character, became a global phenomenon in the 60s and 70s. For wine enthusiasts across the globe, the third Thursday in November (this year November 16th) was and is a day to celebrate the end of harvest with a drink of young wine - so young that it went from vine to bottle in eight weeks. Despite it's lack of complexity, it symbolizes joy and the culmination of a year's hard work in the vineyards. While the excitement of Beaujolais Nouveau Day is no longer as raucous as it once was, the raison d’etre remains. Beaujolais Nouveau, if you can find a bottle, is not meant for aging. It is best served chilled at 13 degrees Celsius. It is perfect for a casual sip or pairing with soft mild cheeses. Raise your glass wine lovers and join the online conversation with the Beaujolais Nouveau Day. Use hashtag #BeaujolaisNouveauDay and post your style on Facebook & Instagram. 

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